As part of the ReCiPSS project, the white goods manufacturer Gorenje is launching a Pay-Per-Use laundry service to demonstrate Circular Business Model. This new Circular Business Model promises a more convenient laundry solution. The Pay-Per-Use model will utilize professional grade ASKO washing machines that will collect technical and operational data to provide customers with an overview of laundry room and how it is being used. Furthermore, customers will be able to access the information from a computer or mobile phone with an easy-to-use application for laundry scheduling, booking, and washing. The brochure for the new Circular Business Model is being ready to be launched.